HOME : ENGIN TULAY Car Designer & Architect & Lecturer

ANNOUNCEMENT OF DESIGN PLAGIARISM

The Alfa Romeo Orbita Concept is my master's degree project as a car designer and architect at Scuola Politecnica di Design in Milan during the 2007–2008 academic year.

The Alfa Romeo Tonale Concept is a concept car that was presented by FCA, Alfa Romeo, at the Geneva Motor Show in 2019. This project was led by Alessandro Maccolini, Alexandros Liokis, and other team members whose names are not widely known.

Although the Tonale Concept has a different volume, it retains the main design characteristics that define the original project: the authentic creativity, the original idea, the design value, and the brand identity of my master's degree project, Orbita, without giving any credit. Clearly, Alfa Romeo has copied my project’s overall design characteristics, most notably the front light design, which defines the car’s main character. Although he denies it, Alessandro Maccolini, one of the team members, knows my master's project, Orbita, better than anyone, as he was involved in the collaboration with Alfa Romeo during my time there.

Below, you can see a comparison highlighting the design plagiarism and common design elements. Apart from the light design, which gives the car its primary "look," there are several other design features that have been directly taken from my project—features that can easily be identified by a professional eye. This case is important to defend my reputation within the industry and my rights as a car designer, and it will continue until I see fairness.

Character is everything in car design, and the Tonale car has the spirit, look, and character of my project, Orbita. It is a stolen design that needs to be credited to the original source: me.

This website, my online portfolio, has been active since 2008. It is a free, open-source project for car designers, architects, urban planners, and researchers.