CONCEPT

SPORT CAR?

VOLKSWAGEN LOOP CONCEPT: A DUALITY

What does sport car really mean? This design study investigates the concept of a sport car that connects driving to making sport.

VOLKSWAGEN lOOP CONCEPT, A DUALITY
The concept was developed according to the teutonic identity of VW through the inspiration of another German brand, Adidas. During the design process, the Adidas logo is converted into a reference as an iconic design. The Adidas logo gives the feeling of ‘teaming and moving’ in a trilogy, yet the LOOP concept does this in duality with the car and the driver, showing that the ultimate aim of the journey is joy.

VW Loop is an independent study developed in March 2009 in Istanbul.

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